Meeting global demand
December 1st 2006

Behavioural safety experts from SOG travelled 52 000 miles across six continents in just 40 days to meet demand for the company's training package.

Six trainers jetted from Texas to Hong Kong and from Melbourne to Nairobi after being hired by Shell to pass on their knowledge of the Deal With It behavioural training programme.

The package, provided by SOG's safety health and environment consultancy, SHE Group, encourages participants to look at the risks they take in day-to-day life and to consider the potentially serious consequences. This behavioural approach to health and safety – which focuses as much on actions at home or in the garden as at the factory or in the office – is said to achieve dramatic reductions in the number of workplace accidents.

With much of the training focused on an initial halfday workshop, the package uses a variety of techniques, including group exercises, a video and even a board game that offers participants the chance to assess the merits – and pitfalls – of taking risks.

Shell is one of many companies signed up to Deal With It. Previous clients include international businesses such as Cadbury Schweppes which offered the package to thousands of its staff after initial results showed that the course had helped achieve a 45% cut in workplace accidents.

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