Praxis 42 Limited, Corporate identity

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Corporate identity
December 1st 2006

Praxis42 has re-launched its corporate identity. The company, which provides a range of health and safety products and services, training and eLearning, has revamped its brand identity and introduced three distinct sub-brands.

Chris Griffin, sales and marketing manager, explains "In the last few years we have seen a shift in our 'mix' of products and services. We now have three specific and separate areas of delivery in eLearning, training, and health and safety services and needed a corporate identity that embodied that focus.

"I am a firm believer in the power of a strong brand imprint and its positive brand associations, customer loyalty, name awareness and high quality or value for money perceptions.

"The new logo is distinctive, memorable and reflects Praxis42's key focus on helping company compliance."

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